Course 1 contains the knowledge and fundamentals of the science behind our sales methodology. Course 2 helps you apply that knowledge to your sales practice.
One without the other is half as effective. Buy both courses at once and save $195!
Have you ever had an experience where, even though you knew your solution could dramatically impact your customer's life and business, they chose not to buy from you? Or worse, just didn't buy at all, choosing to continually persist in the "problem state?"
A recent study conducted by SiriusDecisions found that 58% of B2B deals resulted in no decision. The biggest reason for this? The sales reps inability to communicate the value of their product in a way that drives action.
In this course, you will learn the neuroscience behind how we (and even more importantly, your customers) process decisions we make, and how to communicate in a way that not only gets the attention of our customers, but drives them to take action, differentiates you and your product in their mind, and begins to position you as a trusted advisor.
Jeff Bloomfield is a sales expert, business growth consultant, company leader and the author of Story-Based Selling. Most importantly, he is a husband and father of three who enjoys and values time with his family.
In his professional life, Jeff has helped thousands of sales professionals and their teams grow and increase their sales. He speaks to audiences of all sizes on the topics of leadership, communication, story-based selling, and the powerful impact of neuroscience on sales and marketing.
Since founding Braintrust and authoring Story Based Selling, Jeff has had the unique opportunity to speak, coach and consult with some of the best sales and marketing teams in the world, including many sales professionals and executives at many Fortune 500 companies.