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The Braintrust NeuroSelling® Virtual Experience
The Science of Client Decision Making
Introduction: The Science of Client Decision Making (2:52)
The Secrets of the Buying Brain (14:05)
Cognitive Decision Making Biases (14:12)
Barriers to Change (8:05)
The Science of Trust (10:50)
The Science of Visual Storytelling (9:10)
Conclusion: The Science of Client Decision Making (0:52)
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NeuroSelling® Client Conversation Model
NeuroSelling® Introduction (Client Conversation Model) (3:53)
Building Your Buyer Profile (8:46)
Step 1 - Create Connection (Personal "Why" Story) (14:14)
Coaching Call 1
Step 2 - Define the Gap (Prospect Story) (15:45)
Step 3 - Quantify the Gap (Problem Story) (15:20)
Coaching Call 2
Building the Complete Storyboard (14:18)
Coaching Call 3
Step 4 - Bridge the Gap (Product/Solution Story) (15:26)
Step 5 - Remove Barriers to Change (12:37)
Step 6 - Gain Commitment (7:36)
Conclusion (3:35)
Coaching Call 4
Step 2 - Define the Gap (Prospect Story)
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